HelenaGrigorianResume

Experience

November 2012-Present
CirclesSIX
Los Angeles, CA

Working as freelance designer with a variety of clients and industry sectors including educational organizations, government and corporations.

October 2005-November 2012
Creative Design Director
NATPE
Los Angeles, CA

Worked with internal design and management team to implement both client and parent company marketing strategies
Responsible for all creative design, print and online content for organization, in promoting membership and annual conference attendance (8,000 plus attendees)
Designed and executed all signage, show guide and other promotional materials for conferences and major organizational events including annual NATPE conference, web streaming live networking events and the summer LATV Fest
Created and implement “look“ of marketing campaigns for LATV Fest, Next Gen TV Competition, NATPE Connect, and Greenlight lounge
Partnered with marketing and public relations teams to create and execute cohesive campaigns
Responsible for creating and delivering design elements via an extensive advertising schedule with major industry publications including Adweek, Ad Age, Mediaweek, Brandweek, Variety, Broadcasting & Cable, Multichannel News, Hollywood Reporter, LA Weekly, DGA, World Screen News, C21 and Produ (Latin America)
Liaised with promotional partners and media outlets to deploy industry targeted branding and design concepts
Coordinated budgets, negotiate pricing with vendors, including designers, photographers and printers in relation to conferences and client marketing materials
Developed, update and maintain NATPE organizational web site
Spearheaded and oversee progress of all social marketing tools including Facebook, Twitter and Linkedin for company growth

1999-2010
Senior Instructor
Los Angeles Mission College
Sylmar, CA

Designed and developed syllabus for evolving technology training courses including Microsoft Office Suite, introductory computer and internet courses, digital photography and introductory and advanced Flickr.com class
Improved training methods by creating education materials for classroom instruction
Produced and maintained continuing education department schedule of classes

June 2000-October 2005
Senior Graphics Specialist
Western Asset Management
Pasadena, CA

Created and maintained integrity of company presence in external/internal marketing and client relation materials
Teamed with technology department to develop new and more efficient work environment
Produced and maintained internal web site for high-volume graphics department and marketing team
Created invitations, pamphlets and other graphic materials for external promotion

1995-2000
Technology Support Group Lead
21st Century Insurance
Woodland Hills, CA

Responsible for high-volume call center, providing support for the entire company, including all satellite offices
Developed and maintained job descriptions and coordinated with external recruiters to ensure quality employment
Led projects for technology group
Organized employee training
Established and maintained relationship with management of all departments to create training goals and ensure positive growth

Education

BA Graphic Arts
California State University Northridge
Northridge, CA

Extensive experience on PC and Macintosh platforms

May 2005
Featured Artist
From Silver to Silicon
Burbank, CA
• Group show showcasing the photographic process from film to the digital world

2006-2009
Freelance Photojournalist
Los Angeles, CA
• Freelance local photojournalist for global Armenian publications

October 2010
Featured Artist
10-10-10
Los Angeles, CA
• Group show showcasing international artists

November 2011
Featured Artist
11-11-11
Los Angeles, CA
• Group show showcasing international artists

December 2012
Featured Artist
12-12-12
Los Angeles, CA
• Group show showcasing international artists

February 2017
Featured Artist & Founding Member
SheLoves Collective
Los Angeles, CA
• Group show showcasing women artists